Photographer’s Content Creation Guide for 2022

I’m obsessed with creating content at scale for my photography business while utilizing strategies that make the best use of everyone’s time.

In this article, I’m going to go over what you need to know to create your own content creation machine within your own photography business as you’re building consistent content for all the social media platforms online.

I’ve listed below the software I use that allow me to create video content at scale and to easily post and repurpose the video content for my clients.  

Descript -My Absolute Favorite Video Editing Best-Kept Secret

This AI video/podcasting software is created for the nontechnical video editor.  It’s built for the everyday person and has features in it that the expensive professional software doesn’t have.  I’ll list my 3 favorite features I use as a video editor as well.  And to be honest – my 10 year old son can use it and he has no experience whatsoever! 

  • Automatically transcribes your audio so you can edit it like a blog post – deleting the sentences you don’t want and it cuts out the video associated with it
  • You can search for certain words and easily find it within the video.  So now you can use a certain keyword if you mess up – this way you can quickly jump to that point when you’re editing.  Or you can quickly find it if it’s your favorite take of the same scene so you don’t have to guess later.
  • With the touch of a button, you can eliminate all of your “filler words” which is the “uh” and “ums”.
  • You can click “copy” on a photo or a video and “paste” it right into the timeline – rathern than download and uploading like you have to do with Final Cut Pro or Adobe Premiere.

Canva –  YouTube Thumbnail Designing Software for the everyday person

When you want to look like a professional designer but you also have no idea how to pair fonts, Canva is created JUST FOR YOU.  Here are three little-known use cases for Canva that I use every week.

  • You can duplicate and resize a whole set of thumbnails so that you have it for both your vertical and horizontal-sized videos
  • With the push of a button you can erase a background from a photo and be able to use it in different designs/ways
  • You can add GIFs to your videos within the app 

Content Studio – The Social Media Scheduling Software I use to schedule my videos.

I use this for everything from Youtube/Linkedin/Facebook/Instagram/TikTok.  They have some pretty ninja features in it as well.  Some of my favorite features include:

  • The Replug.io feature – you’ll have to check out the magic it can do
  • How it will automatically grab content from your blog and repurpose it to your social media platforms
  • You can control how often it reshares your content  – so maybe you share something every 3 months or every 2 years. You can take advantage of your evergreen content.

TubeBuddy & VidIQ are browser extensions you can use to help not just your YouTube channels, but your content strategy research and planning. 

I personally have both set up because they each offer something different.  Here’s what I love most about them- 

  • TubeBuddy has a keyword explorer that allows you to visually find the perfect title so you have a higher chance of getting ranked.
  • VidIQ has the ability to bulk update your thumbnails, endcards, endscreens, descriptions and so much more (this is perfect when you need to add in new items into your descriptions of your videos and you have hundreds to go through.
  • VidIQ has this cool channel audit feature so you can get the inside scoop for everything you need to know about how to improve your YouTube channel.
  • VidIQ has an AI daily ideas generator so you can create videos that are popular in your niche.
  • TubeBuddy has this A/B testing feature so you can see which thumbnail or even the title/description would do better.  For all of my research nerds (ummm me!!) this makes my heart so happy.

The prices for all of this software occur monthly and are affordable – especially if you’re a photography business owner and understand how expensive it would be to hire someone to handle the things the software handles for you. 

Feel free to see how I do it online – here are my social media handles if you’d like to follow along: